SUN EIGHT | Protecting Childhood with Love

Brand Origin: Like the Sun at Eight or Nine in the Morning

SUN EIGHT is a core children’s brand under Sunshine Luggage Co., Ltd., founded in 2006 and headquartered in Shaodong, Hunan—widely known as the “Backpack Capital of China.” From this manufacturing heartland, SUN EIGHT has grown into a globally recognized children’s backpack brand.

The name “SUN EIGHT” is inspired by Chairman Mao’s famous words:

“Young people are like the sun at eight or nine in the morning.”

It symbolizes vitality, hope, and limitless potential. These values are at the heart of the brand’s philosophy and reflected in its slogans:

“Everyone Has a Dream”
“Let Dreams Shine in the Sun”

Company Strength: From Made in China to Trusted Worldwide

Sunshine Luggage Co., Ltd. is an integrated enterprise combining R&D, manufacturing, sales, and brand operations, with solid industrial foundations.

• Registered Capital: RMB 10 million

• Production Lines: 50 advanced lines

• Employees: 2,000+

• Annual Capacity: 2 million bags

• Annual Output Value: Nearly RMB 500 million

The Sunshine Luggage Group operates six flagship brands:

SUN EIGHT / BINBES / Binnies / Aopusen / JODEBES / SE

Its product portfolio covers children’s schoolbags, business backpacks, travel luggage, and more.

Today, SUN EIGHT products are exported to over 60 countries and regions, including Europe, North America, Southeast Asia, and the Middle East. In 2025 alone, export sales exceeded RMB 200 million, making SUN EIGHT a representative example of Chinese backpack brands going global.

More Than a Brand: A Commitment to Social Responsibility

SUN EIGHT believes that caring for children begins with caring for families.

Since 2021, the company has implemented a pioneering “Bring Your Child to Work” policy, establishing the “Sunshine Classroom” within its factory premises. The program provides free childcare and educational support for employees’ children.

This initiative turns the brand philosophy of “protecting childhood with love” into everyday practice and has become a model for family-friendly enterprises in China.

Product Philosophy: Designed for Healthy Growth

SUN EIGHT focuses on backpacks for kindergarten and primary school children, built around six core principles:

Healthy · Lightweight · Water-Resistant · Spine-Protective · Stylish · Safe

Every backpack is designed based on children’s physical development and real daily usage scenarios.

Spine Protection & Weight Reduction

• High-density sponge back panels

• Ergonomic shoulder straps

• Chest and waist support system

These features effectively distribute weight and support healthy spinal development.

Lightweight & Durable Materials

• High-density water-repellent fabrics

• Lightweight structural design

• Foldable options for selected models

Durable, easy to store, and suitable for classroom use.

Comprehensive Safety Design

• 360° reflective strips

• Emergency safety whistle

• Anti-lost straps

• Anti-fall structures for kindergarten models

Ensuring greater safety during daily commutes.

Smart Functional Details

Multi-compartment main pockets, front and side pockets for books, stationery, water bottles, and rain gear. Selected models include hidden anti-theft pockets and luggage trolley sleeves for versatile use.

Timeless & Child-Friendly Style

Featuring a signature British-inspired design, combined with high-appeal colorways such as pink, royal blue, and white—balancing aesthetics for both boys and girls.

Product Series for Every Growth Stage

Kindergarten Series (Ages 3–6)

• Cute cartoon designs

• Ultra-lightweight structure

• Anti-lost straps & soft back padding

• Starting from USD 19

Primary School – Lower Grades (Grades 1–3)

• Compact British-style backpacks

• Weight controlled under 600g

• Adjustable shoulder straps

• Price range: USD 23–39

Primary School – Upper Grades (Grades 4–6)

• Large-capacity floating weight-reduction design

• 15L+ storage space

• Enhanced spine support system

• Price range: USD 25–42

International Custom Models

For Middle Eastern markets, SUN EIGHT has developed solar-powered backpacks with integrated portable photovoltaic panels, supporting outdoor learning and special usage environments.

Market Performance & User Trust

On Amazon US, SUN EIGHT maintains strong performance:

• 10 active SKUs

• Over 20,000 units sold per month

• Average rating up to 99% positive feedback

• www.amazon.com/shops/SunEightUS

High-frequency customer reviews highlight:

“Stylish design”
“Excellent craftsmanship”
“Comfortable and spine-friendly”
“No unpleasant smell at all”

These authentic voices from parents worldwide are the strongest validation of the brand.

Design & Manufacturing Excellence

Strong R&D Capabilities

• 80 professional designers

• 3,000+ new designs developed annually

• 300+ appearance and utility patents

Strict Quality Control

Equipped with advanced testing facilities, including:

• Metal salt spray testing machines

• Load and vibration testing equipment

• Chemical composition analyzers

Ensuring full-process quality inspection from raw materials to finished products.

Transparent Production Process

Through in-house live streaming teams, SUN EIGHT openly showcases the entire backpack manufacturing process—from fabric selection and stitching to inspection and packaging—ensuring traceability and trust.

Looking Ahead

SUN EIGHT believes that a truly good backpack should do more than look good.

It should protect a child’s body, support their growth, and quietly accompany their dreams.

Staying true to the philosophy of “Good Quality at a Fair Price, Products That Truly Touch the Heart,” SUN EIGHT will continue to help children around the world grow with confidence—under the warmth of the sun.

Let every dream begin with a backpack filled with sunshine.